Below is a very funny video of a consumer saying “good-bye” to outbound marketing.
Outbound Marketing is a term used to describe traditional marketing – cold calling, junk mail, TV, radio & print ads that push products on consumers who are not necessarily interested.
The Internet has turned marketing upside-down and smart marketers are using Inbound Marketing to reach consumers who are already interested in their products or services. Businesses that deliver valuable content via blogs and build relationships with customers via social media are using Inbound Marketing techniques to attract qualified leads and turn them into happy customers.
Times have changed. Has your marketing strategy kept up with these changes?