This is a guest post by Catie Foertsch of Yes! MediaWorks
It’s a given that interactive media – especially video – engages visitors to your website and helps you convert them to leads and customers. But you may be stuck on exactly what kind of video to make. To help you get unstuck, here are three kinds of video you might make for your website:
1. If you give presentations and seminars, videotape one and then extract clips to post as short videos (2-3 minutes). This is a great way to create several video assets at one time, but it’s very important to note that these videos must present information that visitors to your website will care about.
This means you should not be talking about your company – that would be a commercial, and viewers hate commercials. Talk instead about how visitors can solve their problems.
2. Invite a satisfied customer or two to do a video testimonial. Have them come to your office, and videotape them as they talk in detail about their problem, and how your product or service solved that problem. Also ask them to talk about what’s special about your company. Edit your raw video into a short, to-the-point testimonial that captures the essence of why they chose you.
3. Give information away. People who come to your website are looking for information about your product or service because they have a need. Help them understand exactly how your product or service works, and why you’re different. This is a great video for your website’s front page.
Once you’ve created your videos, embed them on appropriate pages on your website. You can and should also embed video in your blog. Just make sure that when you do, you also capture main points and keywords in text (because search engines can’t yet index video).
So – you already knew that video is a highly effective component of a successful website. Now you know how to start adding video assets to your website.
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