People often underestimate the power of a great logo. Think of the Nike Swoosh. That logo has so much power & recognition that Nike often leaves its name off of its products. The swoosh says it all & we all recognize it.
What does the swoosh say to you? Speed. Agility. Grace. Strength. So simple, yet so strong.
Your brand identity and logo are the central component of your marketing plan. It’s the glue that holds everything else together, including your web site.
Often people are so anxious to start on their web site – they call today and want it done yesterday. So they sometimes ask to start the web design first and “we’ll do the logo later.” Or else they want to do them both simultaneously. “Why can’t the graphics designer work on the logo while you work on the web site?” We could, but we won’t. Not unless you want to pay double to have your web site designed twice.
Logos are difficult to design. It takes a lot of time and creativity to develop the concept, choose the right colors & fonts, and pull it all together in a cohesive manner that expresses your company’s philosophy. Most of the time you start out with some idea in your head and end up with something completely different.
So if I start on the web design based on a client’s pre-conception of what their logo will look like, 99.9% of the time we’d end up having to revamp the design to match the logo. Contrary to what some might think, you don’t just plop the logo into the upper left hand corner of a web site and call it a day. Not if you’re a professional designer anyway.
So be patient. Design the logo first. Then work on the web site. I promise, in the long run, you’ll be much happier with the overall outcome.