CMS is an acronym for Content Management System. Your website can be built upon a Content Management platform which allows you to modify your own web site content directly in a browser. You just bring up your website in Internet Explorer or the browser of your choice, log into your website and edit away. You do not need to know html or any programming. Editing your website is just like working in a Word document. You can add bold text, color, italics, and bullets – just about anything you can do in Word – without having to contact your web designer for help.
Although a Content Management System costs typically more to develop upfront, in the long run you save money on website maintenance costs. You also save time waiting for your website developer to get around to making your changes – you can update your website whenever and wherever you want.
Do you need one? It certainly isn’t a requirement, but I would highly recommend it. You can use a content management system to add fresh content to your website on a regular basis. Adding quality content to your website is one of the best ways to improve your search engine rank. The more pages you get listed in Google, the better chance you have in ranking higher for a wider set of keywords. Fresh content also gets people coming back to your website more often and hopefully will link to your articles from their website or social media. The more inbound links you get, the more important your site becomes in the “eyes” of Google.
With a CMS, you can easily add new pages to your website and the menu gets automatically updated. A CMS usually has a blog feature as well, which is a popular means for adding content. Just like Home Depot makes it easier for home owners to make home repairs themselves, a CMS makes it easier for businesses to update or add to their own websites. Both allow you to DIY (do-it-yourself) without the need to hire an expert. Save time, save money, and help your search engine rank. What else could you ask for?