Your website copy needs to be focused on your potential client’s needs. NOT on who you are and what you do. This requires a subtle shift in your thought process as you write your web page content. As you think about your client’s needs, try to answer the question, “What problem does our service solve or what need does our product fulfill?”
Your web site copy needs to be concise and to the point right from the home page. People don’t have the time to scroll through pages of information about your company history and the lives of its founders. This may be important to you (and could be put in the About Us section of your website) but you only have 3 seconds to grab the visitor to your home page – and they want to know “what’s in it for me?” How you are going to help them?
Read more… »
Often clients want to save money by writing their own web site copy. Sometimes they just feel like no one else knows their business as good as they do, so who better to write the content for their web pages? This may or may not be true – in most cases a professional writer is the best person for the job, but I can’t always convince clients to use a writer especially if the budget is tight.