Web Design & Internet Marketing

Web Site Design & Internet Marketing

  • Home
  • Web Site Design
  • SEO
  • Hosting
  • Portfolio
  • Blog
  • About Us
  • Contact Us
  • PostsComments
You are here: Home / Archives for Search Engine Optimization

Organizing Your WordPress Blog for SEO

December 1, 2011 By Liz Gallagher
Organize your blog for SEO

WordPress offers a lot of flexibility when it comes to organizing your blog posts.  You create blog categories and tags on the fly as you write each article.  Other than having to put every article into a category (and it defaults to the “Uncategorized” category if you forget to select one!) there really are no hard and fast rules.  You can put the same article into multiple categories and create as many tags as you want to further classify the content.  When you first start out, this all seems great.  But after you’ve been blogging for a while, adding more and more categories with each post , you’ll notice that your blog eventually becomes cluttered and disorganized.  It’s hard to find older articles because you can’t remember which category you placed them in and the same articles keep appearing over and over because you put them in too many places.

The worst part is all of this duplication of copy can actually cause you to be penalized in Google.  Read More

Filed Under: Search Engine Optimization Tagged With: blog, Search Engine Optimization, search engine rank, SEO, WordPress

SEM vs. SEO – What’s the difference?

July 27, 2010 By Liz Gallagher

Search Engine Marketing and Search Engine Optimization

I’ve been working in the computer industry for over 20 years and the one thing that hasn’t changed is the use of acronyms.  I remember being a young engineer, discussing a project with my team and thinking how amazing it was that we all understood this strange language of acronyms intertwined with English.  An outsider listening in would probably understand little of the conversation and perhaps wonder if some of these “words” were from another language.
Read More

Filed Under: Search Engine Optimization Tagged With: inbound marketing, Internet Marketing, Search Engine Optimization, SEO

SEO: Website Grader

July 6, 2010 By Liz Gallagher

How does your site measure up?

Web Image Designs received a 95% from website grader

How well your web site performs in organic search results depends upon a lot of factors.  Organic search results are the non-paid listings in Google and other search engines.  Your Search Engine Optimization strategy must take into account many different things to rank well.  People often associate SEO with getting the right keywords on your web pages.  Although that is definitely a part of the story, there are many different aspects of SEO to think about.  If you have a large web site or you blog on a regular basis, your keywords will in effect take care of themselves.  Each one of your blog articles or web pages is typically written on a specific topic and the keywords will just come naturally… organically if you will.

When analyzing your SEO strategy you need to consider your web site copy, metadata, alt tags, inbound links, and so much more.Read More

Filed Under: Search Engine Optimization Tagged With: blog, Google, keywords, link building, link strategy, Search Engine Optimization, search engine rank, search engines, SEO, web site copy

Web Site SEO Part II: Inbound Link Strategy

November 23, 2009 By Liz Gallagher

Often when I meet with a new client to determine the specs for their website, the client will request a “links” page.  This is fine – if you wish to link off your site to related information that may be of use to your customers.  By all means – SHARE!  However, it often comes out after further discussion that the client was under the impression that these links will help them in the search engines.  Unfortunately, linking to other web sites helps their search engine rank, not yours.

The goal of your Inbound Link Building Strategy is to get other sites to link to your web site.  This requires some on-going effort on your part to request links from external sources.
Read More

Filed Under: Search Engine Optimization Tagged With: Google, link building, link strategy, Search Engine Optimization, search engine rank, SEO, Social Media

Web Site SEO Part I: I’ve chosen my keywords, now what?

November 18, 2009 By Liz Gallagher
SEO Strategy

On-page Search Engine Optimization is the modification of the pages on your web site to include your chosen keywords.  The keywords should appear frequently in your copy but not so often that it stops making sense to your readers.  Don’t try to jam all of your keywords on a single page.  Each page on your web site should focus on a different set of keyword phrases.

In addition to the body copy, the following elements of your website should include your keywords:

  • Title Tag
  • Page Headings
  • Anchor Text (aka Link Text)
  • Alt Text (aka Alternative Image Text)
  • Meta Keywords
  • Meta Description

Read More

Filed Under: Search Engine Optimization Tagged With: keywords, Search Engine Optimization, SEO

Avoid SEO Pitfalls of a Web Site Redesign

November 2, 2009 By Liz Gallagher

You’ve hit the point where you can’t stand your old web site and you are ready for a web site redesign.  You can’t wait to dump the old site so that you can show off your new state-of-the-art website with the latest Web 2.0 features.

STOP RIGHT THERE!  Don’t dump that old website just yet!  Have you considered that your old website may have built up some credibility on Google and the other Search Engines?  That your current web pages may already rank well for some of your important keyword phrases?  Whether you worked hard on your Search Engine Optimization strategy or you got where you are by sheer luck, you don’t want to lose everything and start from scratch.  Do you?
Read More

Filed Under: Search Engine Optimization Tagged With: analytics, Google, keywords, Search Engine Optimization, search engine rank, SEO, website redesign

Choosing the Right Keywords for SEO

July 4, 2009 By Liz Gallagher

Choosing the right keywords is no easy task.  You may think you know what your ideal customer is typing into Google to find your company, but how do you know for sure?  Even the slightest variation – such as making a word plural – can cause dramatic differences in search results.

Where do you start?  Read More

Filed Under: Search Engine Optimization Tagged With: analytics, Google, keywords, Search Engine Optimization, search engines, SEO

Our Clients

  • ActionPact Coaching
  • Alliance for Children: Document Management Portal
  • Arun Mukherjee, M.D.
  • Baystate Audio & Media Services
  • Block & Roos, Attorneys
  • Bowman, Moos & Elder
  • Chapoquoit Yacht Club
  • Children and The Law Program
  • Copernicus Marketing Consulting
  • Daniel E. Dalton, Attorney
  • Denise Cataldo, CPA, P.C.
  • Finest Gourmet-to-Go Marketplace
  • GLSynthesis Inc.
  • Healy, Fiske, Richmond & Matthew
  • Hudson Public Library
  • John P Pow Company
  • Kathleeen Stone Law
  • Kelly Sheet Metal
  • Keystone Homecare & Private Duty Nurses
  • Kids Unlimited Services, Inc.
  • Law Offices of Susan M. DeMatteo
  • Levitt Law Group
  • Looney Cohen & Aisenberg LLP
  • Lynda Robbins, Attorney
  • Mornsun America
  • North Middlesex Regional School District
  • Penelope James, Author
  • PMD Sales Training & Consulting
  • Point 'n' Swing Big Band
  • Power Partners
  • Power Sources Unlimited
  • ProductWorks Inc.
  • Protek Power North America
  • Quabbin Regional School District
  • Rutfield Insurance
  • Schaefer, Inc.
  • Superior Telecom Installations
  • Susan Lillis, Attorney
  • The Fluorosome Company
  • Tom Nunn Consulting
  • Tower Resource Management
  • Training Resources of America
  • Vango Graphics
  • Veterans, Inc.
  • Your Gut is Still Not Smarter Than Your Head

Blog Topics

  • Blogging for Business (6)
  • Content Management (6)
  • Internet Marketing (3)
  • Portfolio (7)
  • Search Engine Optimization (7)
  • Social Media (13)
  • Web Design (10)
  • Web Site Copywriting (3)
  • Web Site Hosting (4)

Subscribe to our Blog

Fill out the form below to sign up to receive email notifications with our latest blog articles.

Our strict privacy policy keeps your email address 100% safe & secure.

Return to top of page

Copyright © 2012 Web Image Designs · Log in
massachusetts web design, seo, social media marketing & hosting