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You are here: Home / Archives for Social Media

Social Media is like Wine Tasting

August 5, 2009 By Liz Gallagher

I just returned from my annual vacation to the North Fork of Long Island.  The North Fork (NOFO) is the perfect family vacation spot and somewhat of a hidden gem.  There is something for everyone – from beaches and boating to golf and outlet shopping, even a great water park for the kids.  But best of all, NOFO is also known as “wine country” – home to almost 50 vineyards.  If you are a wine drinker, be it serious or casual, this is the place to be!

The vineyards all have wine tasting rooms.  Some are quite beautiful, overlooking the immaculate rows of grape vines.  When on vacation, wine tasting is one of my favorite pastimes!  At a tasting you get to sample a variety of wines, usually starting with the lighter whites and graduating to the full-bodied reds.  Wine tasting used to be free (back in the day) but due to abuse (vineyard-hopping) most wineries have started to charge a nominal fee.  This is fine by me.  If I like the wine I’ll buy a bottle or two, and if I don’t like it then I don’t feel obligated to buy.

So what’s the connection between wine tasting and social media?

Read More

Filed Under: Social Media Tagged With: Social Media

Twitter: Good or Bad for Business

July 17, 2009 By Liz Gallagher

Surveys on using Twitter for business always seem to have very mixed results – ranging from business owners who swear by it, to those who think it has some potential, to those who think it’s a complete waste of time.

I myself can understand all of those points of view.  When I first heard of Twitter, I too thought it would serve no purpose in the business world.  After going to several meetings where social media was the main topic, I decided to give Twitter a chance (although I still wasn’t convinced of its value.)

The more I learn about inbound marketing and building relationships through social media, I have come around to see more and more value to using Twitter for business.  Read More

Filed Under: Social Media Tagged With: Social Media, twitter

Rules for Successful Email Marketing Strategy

July 7, 2009 By Liz Gallagher
email marketing strategy

Email Marketing is a great way to promote your products or services to your customers.  It’s an excellent way to let your customers know about new products or services, sales promotions or upcoming events.  A newsletter can also be used to educate clients, giving them useful tips or advice.

The following rules will help you to make your email marketing campaign a successful part of your overall Internet Marketing Strategy.  Read More

Filed Under: Social Media Tagged With: e-newsletter, email marketing, Internet Marketing
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