What is the right Internet Strategy for your business? This step-by-step guide walks you through the entire process from setting business goals to measuring results. The workbook format allows you to fill in the blanks and create a strategy that uniquely fits your business goals.
Topics covered in this 16-page workbook include:
- Setting Business Goals
- Creating Buyer Personas
- Analyzing the Competition
- Setting Guidelines for Employee Usage of Social Media
- Keyword Research
- Search Engine Optimization
- Content Creation
- Blogging
- Landing Pages and Lead Generation
- Promotion through Social Media
- Email Marketing
- Pay Per Click Advertising
- Measuring your Results
This workbook is full of tips and ideas to help make your Internet Marketing Strategy a success, helping your company to generate leads and attract more customers.