What good is a beautiful website if nobody can find it? In order to get the best ROI or return on investment on your web site, you need to make sure that it is optimized for the search engines. There are many factors involved in optimizing a web site, including:
- Keyword research
- On-site optimization of the web site copy & meta data
- Off-site optimization via link building and social media marketing
Finding the right keywords is the first step in search engine optimization. As a company certified in Inbound Marketing, we can help you analyze search terms, their popularity, and how to best utilize keywords throughout your web site and Internet marketing efforts.
Once we discover the keywords your customers are searching for, we can then ensure that those phrases are used effectively in the web site copy, title tags, page headings, meta descriptions and internal link text. This process is called on-site optimization.
There are many external factors that can affect your search engine results. Link building involves getting other web sites to link back to your web site. The more external links you have shows Google that your content must be pretty important.
Social media marketing is another way to drive traffic to your web site. The content in your social media campaigns is also indexed by the search engines and should be appropriately optimized for better results.
Search Engine Strategy
Developing an effective search strategy requires more effort and information than we can describe in a few simple paragraphs. For more information, contact us today and we’d be happy to help you determine the best way to optimize your web site and develop a SEO strategy designed to achieve your goals.