Search engine optimization (SEO) is important for generating higher search engine rank and increasing traffic to your web site. SEO should be used in combination with an Internet Marketing Plan to get real results.
Search engine optimization consists of both on-page SEO and off-page SEO. Most designers concentrate on on-page SEO by embedding keywords into the html code and page copy. Although this is important, on-page SEO alone will not generate the search engine results you are hoping for. In fact, Google puts less emphasis on on-page SEO than it does off-page SEO.
On-Page SEO vs. Off-Page SEO
On-page SEO involves making changes to the pages of your website. Off-page SEO is your link popularity or how many other websites link to yours. Google and other search engines believe that if many sites link to yours then your website must be pretty important. The more inbound links you have, the higher you'll rank in the search engines.
An effecitve Internet Marketing Plan will include inbound link building through blogs, social media, industry directories, etc. to help to boost your search engine rank.