What good is a beautiful website if nobody can find it?
Search engine optimization of your website is the foundation of any internet marketing plan. If you want people who are interested in buying the goods or services that you provide to find your website, then you need to have quality content that contains keywords and phases that those people are entering into search engines. The primary focus of Google and other search engines is to provide searchers with the BEST results for their searches. Google reads your content, reviews your code, and determines if your website will provide the searcher with good information about their search term. If Google determines that your competition’s website will provide better information then their website will be ranked higher in the search results, and it is likely that the ready buyer will buy from your competition and not you. We help you rank better than your competition.
Finding the right keywords is the first step in search engine optimization. We can help you analyze search terms, their popularity with “ready buyers” of your goods or serives, and how to best utilize keywords throughout your website and Internet marketing efforts.
Once we discover the keywords your customers are searching for, we can then ensure that those phrases are used effectively in the website copy, title tags, page headings, meta descriptions and internal link text.
There are many external factors that can affect your search engine results. Link building involves getting other websites to link back to your website and building a robust social media presence and network. External links shows Google that your content must be pretty important and an active social network shows your are relevant. We can help you build an internet marketing strategy that is right for you.
Search Engine Strategy
Developing an effective search strategy requires more effort and information than we can describe in a few simple paragraphs. For more information, contact us today and we’d be happy to help you determine the best way to optimize your web site and develop a SEO strategy designed to achieve your goals.