You’ve hit the point where you can’t stand your old web site and you are ready for a web site redesign. You can’t wait to dump the old site so that you can show off your new state-of-the-art website with the latest Web 2.0 features.
STOP RIGHT THERE! Don’t dump that old website just yet! Have you considered that your old website may have built up some credibility on Google and the other Search Engines? That your current web pages may already rank well for some of your important keyword phrases? Whether you worked hard on your Search Engine Optimization strategy or you got where you are by sheer luck, you don’t want to lose everything and start from scratch. Do you?
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