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Organizing Your WordPress Blog for SEO

December 1, 2011 By Liz Gallagher
Organize your blog for SEO

WordPress offers a lot of flexibility when it comes to organizing your blog posts.  You create blog categories and tags on the fly as you write each article.  Other than having to put every article into a category (and it defaults to the “Uncategorized” category if you forget to select one!) there really are no hard and fast rules.  You can put the same article into multiple categories and create as many tags as you want to further classify the content.  When you first start out, this all seems great.  But after you’ve been blogging for a while, adding more and more categories with each post , you’ll notice that your blog eventually becomes cluttered and disorganized.  It’s hard to find older articles because you can’t remember which category you placed them in and the same articles keep appearing over and over because you put them in too many places.

The worst part is all of this duplication of copy can actually cause you to be penalized in Google.  Read More

Filed Under: Search Engine Optimization Tagged With: blog, Search Engine Optimization, search engine rank, SEO, WordPress

Custom-Designed WordPress Blog

April 17, 2011 By Liz Gallagher

Custom WordPress Blog for Penelope JamesIn September 2010, Penelope James published her book, “Don’t Hang Up! Dialing my way to a new start…” She needed a web site to publicize the book, but was also interested in keeping a blog so that she could communicate with her readers. The blog was an important requirement that necessitated the site being built with WordPress.

WordPress was originally a blogging tool that has evolved over the years into a powerful content manangement system (CMS.) The blogging functionality is therefore integrated into the core of WordPress.
Read More

Filed Under: Portfolio Tagged With: blog, cms, Content Management, WordPress

Nine WordPress Web Sites in One!

April 17, 2011 By Liz Gallagher

WordPress Web Site for Quabbin Regional School DistrictThe Quabbin Regional School District’s web site is one-of-a-kind and a prime example of how WordPress development is only limited by one’s imagination. At first I was unsure that it could be done — nine web sites, nine blogs and nine different calendars — all under “one roof.” But with a little ingenuity, we made it work.

QRSD wanted a web site for the overall district, one for the High School, one for the Middle School and one for each of the six elementary schools. Each one would be maintained by their respective staff. Each one required different pages with different content, their own news blog and their own activity calendar.
Read More

Filed Under: Portfolio Tagged With: blog, cms, Content Management, web site design, WordPress

Blogs & Spam

September 29, 2010 By Liz Gallagher

Unfortunately, blogs and spam seem to go together.  Whenever you have a form on your web site – such as the comment form on your blog – you are opening yourself up to spam.

Blocking Spam

Luckily, WordPress has a plug-in that works great in capturing spam.  Read More

Filed Under: Blogging for Business Tagged With: blog, blogging for business, spam, WordPress

How to Embed YouTube Videos in WordPress

August 17, 2010 By Liz Gallagher
Upload YouTube Videos to WordPress

To keep your readers interested, it’s important to mix things up on your blog. In additional to text and photos, videos are a great way to add some excitement to your blog. It can be your own video or one that you’ve found on the Internet. YouTube is a fabulous place to find videos on just about any topic. Today, I’ve chosen to share with you a YouTube video on How to Embed YouTube videos in your WordPress Blog.
Read More

Filed Under: Blogging for Business Tagged With: blog, blogging for business, website video, WordPress

SEO: Website Grader

July 6, 2010 By Liz Gallagher

How does your site measure up?

Web Image Designs received a 95% from website grader

How well your web site performs in organic search results depends upon a lot of factors.  Organic search results are the non-paid listings in Google and other search engines.  Your Search Engine Optimization strategy must take into account many different things to rank well.  People often associate SEO with getting the right keywords on your web pages.  Although that is definitely a part of the story, there are many different aspects of SEO to think about.  If you have a large web site or you blog on a regular basis, your keywords will in effect take care of themselves.  Each one of your blog articles or web pages is typically written on a specific topic and the keywords will just come naturally… organically if you will.

When analyzing your SEO strategy you need to consider your web site copy, metadata, alt tags, inbound links, and so much more.Read More

Filed Under: Search Engine Optimization Tagged With: blog, Google, keywords, link building, link strategy, Search Engine Optimization, search engine rank, search engines, SEO, web site copy

Choose your blogging software wisely

May 11, 2010 By Liz Gallagher
Choose your Blog Software Wisely

You may have noticed a 2 month gap between this post and the last one.  Wish I could say I was on an extended vacation, but I wasn’t.  And I haven’t given up on blogging either.  The reason I stopped blogging 2 months ago, is that I came to the realization that I was not happy with my current Content Management System and it was time to move on.  Since I was blogging on a weekly basis for about 9 months, that meant not only moving my web site but also moving all of the blog articles as well.  The more I blogged, the more pages I had to move, so I stopped.

The process was more painful than I thought and so this is why my first post back is to warn you – Be Picky.  Be Well Informed.  Choose your blogging software wisely.
Read More

Filed Under: Blogging for Business Tagged With: blog, cms, Content Management, WordPress

Adding a Blog to Your Web Site

February 10, 2010 By Liz Gallagher

As more and more people learn about the power of business blogging and how blog articles can help improve your rank in the search engines, a common request that I am getting these days is to add a blog to an existing web site.

 This very easy to do if your web site has been built on a Content Management System (see last week’s article on Adding Features to your CMS Web Site.)  The blog is a standard module on all content management systems, so all you have to do is install the blog module and start writing.  The blog should automatically take on the look & feel of your web site.

If you’re not on a CMS yet, no worries.  Read More

Filed Under: Blogging for Business Tagged With: blog, blogging for business, cms, Content Management, website hosting, WordPress

Adding Features to Your CMS

February 3, 2010 By Liz Gallagher
WordPress or Drupal CMS

One of the wonderful things about a Content Management System is the ability to easily expand your web site with new pages and new features.

Once your web site is built on a CMS, the options are practically endless – especially if your CMS is Open Source, such as WordPress or Drupal.  These are two of the open source Content Management Systems that I typically work with.  Open Source means that the source code is available to the public and therefore developers from all over the world can expand on the functionality of the CMS by adding new features.  These new features are called modules, widgets or plug-ins, which you can download and add to your own CMS web site.

Read More

Filed Under: Content Management Tagged With: blog, cms, Content Management, Drupal, WordPress

Too Busy for Social Media?

December 29, 2009 By Liz Gallagher

How do you keep up with blogging and social media when business is busy?  This has been a big challenge for me.  Unlike most years when business slows down around the holidays, this year business is booming.  On top of that, holiday shopping, decorating the house, putting up the tree, handing the outside lights – life in general is busy.  Something has to give.
Read More

Filed Under: Blogging for Business Tagged With: blog, blogging for business, Facebook, LinkedIn, Social Media, twitter
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