February 17th, 2010 by Liz Gallagher
People often underestimate the power of a great logo. Think of the Nike Swoosh. That logo has so much power & recognition that Nike often leaves its name off of its products. The swoosh says it all & we all recognize it.
What does the swoosh say to you? Speed. Agility. Grace. Strength. So simple, yet so strong.
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December 17th, 2009 by Liz Gallagher
Once a client has made the decision to move forward with their web site project, they usually want it done yesterday and are surprised when I tell them that the web design process takes 2-3 months on average.
I understand the desire to have a beautiful, professionally designed web site up and running as soon as possible, but you want it done right – don’t you?
November 9th, 2009 by Liz Gallagher
This is a guest post by Giulietta Nardone of Fearless Design
Small business owners tend to get all confused about branding. They think it’s something only large businesses need. They think it’s an unnecessary business expense. Not in today’s competitive world. Every business that wants to succeed needs a brand. Without a brand, you have no way of differentiating yourself from the competition. You have no perceived value, especially to yourself. Finding your brand will make you feel better about your own business. That’s the real beauty of it.
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