Social media has made great strides in gaining a foothold in the business world over the last year. Yet it’s still an uphill battle to convince many entrepreneurs it’s worth their time to invest in the social media scene. 

Social media platforms will surely continue to evolve at a rapid rate as viral marketing spreads at a fever pitch. Like it or not, though, social media is here to stay.

There is no “one-size-fits-all” social media formula that applies across the board to every type of business. Each company is unique and should develop a customized online marketing strategy. However, the one platform that every business ought to be on is Facebook.
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A few weeks ago I posted this question on LinkedIn for discussion, “Is Facebook for Business?”  The business benefits from LinkedIn are obvious and I can see the merits of Twitter, but it’s more difficult to see how Facebook falls into the business picture. On Facebook, you can have both a personal page and a business page – and I like that separation. However, business colleagues keep finding my personal page. So I keep wondering, do I mix business with pleasure?

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