Posts Tagged ‘Google’
July 6th, 2010 by Liz Gallagher
How does your site measure up?
How well your web site performs in organic search results depends upon a lot of factors. Organic search results are the non-paid listings in Google and other search engines. Your Search Engine Optimization strategy must take into account many different things to rank well. People often associate SEO with getting the right keywords on your web pages. Although that is definitely a part of the story, there are many different aspects of SEO to think about. If you have a large web site or you blog on a regular basis, your keywords will in effect take care of themselves. Each one of your blog articles or web pages is typically written on a specific topic and the keywords will just come naturally… organically if you will.
When analyzing your SEO strategy you need to consider your web site copy, metadata, alt tags, inbound links, and so much more. Read more… »
Tags: blog, Google, keywords, link building, link strategy, Search Engine Optimization, search engine rank, search engines, SEO, web site copy
Posted in Search Engine Optimization | 3 Comments »
November 23rd, 2009 by Liz Gallagher
Often when I meet with a new client to determine the specs for their website, the client will request a “links” page. This is fine – if you wish to link off your site to related information that may be of use to your customers. By all means – SHARE! However, it often comes out after further discussion that the client was under the impression that these links will help them in the search engines. Unfortunately, linking to other web sites helps their search engine rank, not yours.
The goal of your Inbound Link Building Strategy is to get other sites to link to your web site. This requires some on-going effort on your part to request links from external sources.
Read more… »
Tags: Google, link building, link strategy, Search Engine Optimization, search engine rank, SEO, Social Media
Posted in Search Engine Optimization | No Comments »
November 2nd, 2009 by Liz Gallagher
You’ve hit the point where you can’t stand your old web site and you are ready for a web site redesign. You can’t wait to dump the old site so that you can show off your new state-of-the-art website with the latest Web 2.0 features.
STOP RIGHT THERE! Don’t dump that old website just yet! Have you considered that your old website may have built up some credibility on Google and the other Search Engines? That your current web pages may already rank well for some of your important keyword phrases? Whether you worked hard on your Search Engine Optimization strategy or you got where you are by sheer luck, you don’t want to lose everything and start from scratch. Do you?
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Tags: analytics, Google, keywords, Search Engine Optimization, search engine rank, SEO, website redesign
Posted in Search Engine Optimization | No Comments »
October 19th, 2009 by Liz Gallagher
I just finished reading the new book by Brian Halligan and Dharmesh Shah entitled, Inbound Marketing: Get Found using Google, Social Media, and Blogs.
Halligan and Shah are the founders of Hubspot. If you are a Hubspot client, this book will reinforce a lot of concepts used by the Hubspot Methodology. If you are not a Hubspot customer, here is your chance to learn the secrets behind Hubspot’s success.
Read more… »
Tags: blog, Google, Hubspot, inbound marketing, Social Media
Posted in Social Media | No Comments »
