CMS is an acronym for Content Management System. Your website can be built upon a Content Management platform which allows you to modify your own web site content directly in a browser. You just bring up your website in Internet Explorer or the browser of your choice, log into your website and edit away. You do not need to know html or any programming. Editing your website is just like working in a Word document. You can add bold text, color, italics, and bullets – just about anything you can do in Word – without having to contact your web designer for help. Read More
SEO: Website Grader
July 6, 2010 By
How does your site measure up?
How well your web site performs in organic search results depends upon a lot of factors. Organic search results are the non-paid listings in Google and other search engines. Your Search Engine Optimization strategy must take into account many different things to rank well. People often associate SEO with getting the right keywords on your web pages. Although that is definitely a part of the story, there are many different aspects of SEO to think about. If you have a large web site or you blog on a regular basis, your keywords will in effect take care of themselves. Each one of your blog articles or web pages is typically written on a specific topic and the keywords will just come naturally… organically if you will.
When analyzing your SEO strategy you need to consider your web site copy, metadata, alt tags, inbound links, and so much more.Read More
Avoid SEO Pitfalls of a Web Site Redesign
November 2, 2009 By
You’ve hit the point where you can’t stand your old web site and you are ready for a web site redesign. You can’t wait to dump the old site so that you can show off your new state-of-the-art website with the latest Web 2.0 features.
STOP RIGHT THERE! Don’t dump that old website just yet! Have you considered that your old website may have built up some credibility on Google and the other Search Engines? That your current web pages may already rank well for some of your important keyword phrases? Whether you worked hard on your Search Engine Optimization strategy or you got where you are by sheer luck, you don’t want to lose everything and start from scratch. Do you?
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Get Found using Google, Social Media and Blogs
October 19, 2009 By
I just finished reading the new book by Brian Halligan and Dharmesh Shah entitled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.
Halligan and Shah are the founders of Hubspot. If you are a Hubspot client, this book will reinforce a lot of concepts used by the Hubspot Methodology. If you are not a Hubspot customer, here is your chance to learn the secrets behind Hubspot’s success.
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Choosing the Right Keywords for SEO
July 4, 2009 By
Choosing the right keywords is no easy task. You may think you know what your ideal customer is typing into Google to find your company, but how do you know for sure? Even the slightest variation – such as making a word plural – can cause dramatic differences in search results.
Where do you start? Read More
Blogging for Business
June 3, 2009 By
To Blog or Not to Blog: that has been the question for some time now. Like most people, I have used every excuse in the book:
- I don’t have time to blog
- I don’t know what to blog about
- I’m not interesting enough
- Who would read my blog?
- The dog ate my blog
I’m sure there are many people out there who feel the same way.
So why the change or heart? Well, I’ve finally realized that…
BLOGGING IS GOOD FOR BUSINESS!