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You are here: Home / Archives for Internet Marketing

SEM vs. SEO – What’s the difference?

July 27, 2010 By Liz Gallagher

Search Engine Marketing and Search Engine Optimization

I’ve been working in the computer industry for over 20 years and the one thing that hasn’t changed is the use of acronyms.  I remember being a young engineer, discussing a project with my team and thinking how amazing it was that we all understood this strange language of acronyms intertwined with English.  An outsider listening in would probably understand little of the conversation and perhaps wonder if some of these “words” were from another language.
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Filed Under: Search Engine Optimization Tagged With: inbound marketing, Internet Marketing, Search Engine Optimization, SEO

Solopreneurs & Social Media Marketing

May 25, 2010 By Liz Gallagher
The many hats worn by an entrepreneur

If you’re a one-person company, you already wear a lot of hats.  you do all of the sales, marketing, networking, operations, billing and bookkeeping.  You may have some help here and there – perhaps from an assistant or a contractor – but for the most part you’re on your own.  And now everywhere you go, social media expectations are thrust upon you.  You feel pressured to “do it all” or else feel like you’re falling behind the competition.  Some entrepreneurs feel so overwhelmed that they don’t know where to start, so they do nothing at all.  Others dive right in only to find they are in over their heads and then they bail out – leaving partial LinkedIn profiles and abandoned Facebook pages in their wake.
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Filed Under: Internet Marketing Tagged With: blogging for business, Facebook, Internet Marketing, LinkedIn, Social Media, twitter

The Web Design Process

December 17, 2009 By Liz Gallagher
Kids Unlimited Web Site

Once a client has made the decision to move forward with their web site project, they usually want it done yesterday and are surprised when I tell them that the web design process takes 2-3 months on average.

I understand the desire to have a beautiful, professionally designed web site up and running as soon as possible, but you want it done right – don’t you?

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Filed Under: Web Design Tagged With: branding, cms, Content Management, Internet Marketing, logo, Web Site Copywriting, web site design

What is an Internet Marketing Plan Anyway?

September 21, 2009 By Liz Gallagher

The Story:

You’ve just had a beautiful, professionally designed website built for your company and you’re so excited.  You can’t wait for business to boom as people rush to your new website to buy your products or sign-up for your services.

The Reality:

Nothing happens.  Business doesn’t boom and you’re not sure what went wrong.

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Filed Under: Internet Marketing Tagged With: inbound marketing, Internet Marketing, outbound marketing, Social Media

Consumers say Good-Bye to Outbound Marketing

September 8, 2009 By Liz Gallagher

Below is a very funny video of a consumer saying “good-bye” to outbound marketing.

Outbound Marketing is a term used to describe traditional marketing – cold calling, junk mail, TV, radio & print ads that push products on consumers who are not necessarily interested.

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Filed Under: Internet Marketing Tagged With: blog, inbound marketing, Internet Marketing, outbound marketing, Social Media

Getting to 100% – Completing Your LinkedIn Profile

August 18, 2009 By Liz Gallagher

Most people get started on LinkedIn when a friend or colleague sends an email requesting that you “join my professional network on LinkedIn.”  You need to sign up first and a very basic profile is created.  So you join their network and now what?  A lot of people do nothing more.  They have an empty profile with only one connection.  What does that say about you and your business?

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Filed Under: Social Media Tagged With: Google, Internet Marketing, keywords, LinkedIn, Search Engine Optimization, SEO, Social Media

Rules for Successful Email Marketing Strategy

July 7, 2009 By Liz Gallagher
email marketing strategy

Email Marketing is a great way to promote your products or services to your customers.  It’s an excellent way to let your customers know about new products or services, sales promotions or upcoming events.  A newsletter can also be used to educate clients, giving them useful tips or advice.

The following rules will help you to make your email marketing campaign a successful part of your overall Internet Marketing Strategy.  Read More

Filed Under: Social Media Tagged With: e-newsletter, email marketing, Internet Marketing

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