Link Strategy | Web Design & Internet Marketing

How does your site measure up?

How well your web site performs in organic search results depends upon a lot of factors. Organic search results are the non-paid listings in Google and other search engines. Your Search Engine Optimization strategy must take into account many different things to rank well. People often associate SEO with getting the right keywords on your web pages. Although that is definitely a part of the story, there are many different aspects of SEO to think about. If you have a large web site or you blog on a regular basis, your keywords will in effect take care of themselves. Each one of your blog articles or web pages is typically written on a specific topic and the keywords will just come naturally… organically if you will.

When analyzing your SEO strategy you need to consider your web site copy, metadata, alt tags, inbound links, and so much more.Read More

Often when I meet with a new client to determine the specs for their website, the client will request a “links” page. This is fine – if you wish to link off your site to related information that may be of use to your customers. By all means – SHARE! However, it often comes out after further discussion that the client was under the impression that these links will help them in the search engines. Unfortunately, linking to other web sites helps their search engine rank, not yours.

The goal of your Inbound Link Building Strategy is to get other sites to link to your web site. This requires some on-going effort on your part to request links from external sources.
Read More

SEO: Website Grader

How does your site measure up?

Blog Topics

Subscribe to our Blog

SEO: Website Grader

How does your site measure up?

Web Site SEO Part II: Inbound Link Strategy

Blog Topics

Subscribe to our Blog