If you’re a one-person company, you already wear a lot of hats.  you do all of the sales, marketing, networking, operations, billing and bookkeeping.  You may have some help here and there – perhaps from an assistant or a contractor – but for the most part you’re on your own.  And now everywhere you go, social media expectations are thrust upon you.  You feel pressured to “do it all” or else feel like you’re falling behind the competition.  Some entrepreneurs feel so overwhelmed that they don’t know where to start, so they do nothing at all.  Others dive right in only to find they are in over their heads and then they bail out – leaving partial LinkedIn profiles and abandoned Facebook pages in their wake.
Read More