CMS is an acronym for Content Management System. Your website can be built upon a Content Management platform which allows you to modify your own web site content directly in a browser. You just bring up your website in Internet Explorer or the browser of your choice, log into your website and edit away. You do not need to know html or any programming. Editing your website is just like working in a Word document. You can add bold text, color, italics, and bullets – just about anything you can do in Word – without having to contact your web designer for help. Read More
Organizing Your WordPress Blog for SEO
December 1, 2011 By
WordPress offers a lot of flexibility when it comes to organizing your blog posts. You create blog categories and tags on the fly as you write each article. Other than having to put every article into a category (and it defaults to the “Uncategorized” category if you forget to select one!) there really are no hard and fast rules. You can put the same article into multiple categories and create as many tags as you want to further classify the content. When you first start out, this all seems great. But after you’ve been blogging for a while, adding more and more categories with each post , you’ll notice that your blog eventually becomes cluttered and disorganized. It’s hard to find older articles because you can’t remember which category you placed them in and the same articles keep appearing over and over because you put them in too many places.
The worst part is all of this duplication of copy can actually cause you to be penalized in Google. Read More
SEO: Website Grader
July 6, 2010 By
How does your site measure up?
How well your web site performs in organic search results depends upon a lot of factors. Organic search results are the non-paid listings in Google and other search engines. Your Search Engine Optimization strategy must take into account many different things to rank well. People often associate SEO with getting the right keywords on your web pages. Although that is definitely a part of the story, there are many different aspects of SEO to think about. If you have a large web site or you blog on a regular basis, your keywords will in effect take care of themselves. Each one of your blog articles or web pages is typically written on a specific topic and the keywords will just come naturally… organically if you will.
When analyzing your SEO strategy you need to consider your web site copy, metadata, alt tags, inbound links, and so much more.Read More
Choosing a Domain Name
June 22, 2010 By
This can be a very simple decision if your company name is available: www.yourcompanyname.com
But what if it’s not available? What do you do then?
If you are a start-up company, this should be part of the process when you are deciding on a company name. Make sure the domain name is available and buy it now! Don’t wait or it might not be available later. If you are deciding between a few different company names, you may want to buy all of them until your decision is final. At $10 per year, domains are cheap! If the name you want is not available, then you may want to try variations on the company name until you find one with an available domain.
If you have an established business and your domain name is not available, you may need to get creative — but not too creative! You want to choose a name that will be easy to spell and remember. Always keep your customers in mind as you choose your domain name. For example, most lawyers use their middle initial in their practice, but will clients searching for you remember your middle initial? Most likely not.
Play around with different options – many hosting companies will even make suggestions for you if the first domain you enter is not available. Some options to consider are:
- Abbreviate your company name
- Add inc or llc to the domain name if applicable
- Separate words in the company name with dashes
- Choose a different extension, such a .NET instead of .COM
Another option to seriously consider is to use your keywords in the domain name. If you sell widgets, then check to see if www.buywidgets.com is available. The greatest benefit to this option is that your site will rank higher for the keywords that are found in your domain name.
Choosing you domain name is an important decision. Choose wisely.
Avoid SEO Pitfalls of a Web Site Redesign
November 2, 2009 By
You’ve hit the point where you can’t stand your old web site and you are ready for a web site redesign. You can’t wait to dump the old site so that you can show off your new state-of-the-art website with the latest Web 2.0 features.
STOP RIGHT THERE! Don’t dump that old website just yet! Have you considered that your old website may have built up some credibility on Google and the other Search Engines? That your current web pages may already rank well for some of your important keyword phrases? Whether you worked hard on your Search Engine Optimization strategy or you got where you are by sheer luck, you don’t want to lose everything and start from scratch. Do you?
Read More
Blogging for Business
June 3, 2009 By
To Blog or Not to Blog: that has been the question for some time now. Like most people, I have used every excuse in the book:
- I don’t have time to blog
- I don’t know what to blog about
- I’m not interesting enough
- Who would read my blog?
- The dog ate my blog
I’m sure there are many people out there who feel the same way.
So why the change or heart? Well, I’ve finally realized that…
BLOGGING IS GOOD FOR BUSINESS!