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Why Your Business Needs a Facebook Page

December 30, 2011 By Liz Gallagher Leave a Comment

Social media has made great strides in gaining a foothold in the business world over the last year. Yet it’s still an uphill battle to convince many entrepreneurs it’s worth their time to invest in the social media scene.

Social media platforms will surely continue to evolve at a rapid rate as viral marketing spreads at a fever pitch. Like it or not, though, social media is here to stay.

There is no “one-size-fits-all” social media formula that applies across the board to every type of business. Each company is unique and should develop a customized online marketing strategy. However, the one platform that every business ought to be on is Facebook.
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Filed Under: Social Media Tagged With: Facebook, Social Media

Let’s have fun with social media

June 29, 2010 By Liz Gallagher

Recently I realized that something was missing from my life – I’m just not having fun anymore. Adults often get caught up in their day-to-day obligations — work, household chores, chauffeuring the kids around, etc. that we just don’t make the time for fun. Saturday afternoon as I was folding laundry, I looked out the window and saw my daughter jumping on our trampoline alone. I thought to myself, “What am I doing? I should be out there with her having fun instead of folding this stupid laundry!” So I did just that. I went outside with my 2 kids and I have to say I can’t remember the last time I had so much fun! I was awful and when I fell both of my kids yelled “popcorn!” and started bouncing me all over the place like a popcorn machine. It was hysterical! I laughed and screamed so loud my neighbors must’ve thought I was crazy!

Filed Under: Social Media Tagged With: Social Media

Solopreneurs & Social Media Marketing

May 25, 2010 By Liz Gallagher

If you’re a one-person company, you already wear a lot of hats. you do all of the sales, marketing, networking, operations, billing and bookkeeping. You may have some help here and there – perhaps from an assistant or a contractor – but for the most part you’re on your own. And now everywhere you go, social media expectations are thrust upon you. You feel pressured to “do it all” or else feel like you’re falling behind the competition. Some entrepreneurs feel so overwhelmed that they don’t know where to start, so they do nothing at all. Others dive right in only to find they are in over their heads and then they bail out – leaving partial LinkedIn profiles and abandoned Facebook pages in their wake.
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Filed Under: Internet Marketing Tagged With: blogging for business, Facebook, Internet Marketing, LinkedIn, Social Media, twitter

Social Media: Following for the sake of Following?

March 3, 2010 By Liz Gallagher

Facebook Friends.
Twitter Followers.
LinkedIn Connections.

Everyone is following everyone else. Sometimes I wonder if this is this just a numbers game. He who gets the most followers wins?
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Filed Under: Social Media Tagged With: Facebook, LinkedIn, Social Media, twitter

Too Busy for Social Media?

December 29, 2009 By Liz Gallagher

How do you keep up with blogging and social media when business is busy? This has been a big challenge for me. Unlike most years when business slows down around the holidays, this year business is booming. On top of that, holiday shopping, decorating the house, putting up the tree, handing the outside lights – life in general is busy. Something has to give.
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Filed Under: Blogging for Business Tagged With: blog, blogging for business, Facebook, LinkedIn, Social Media, twitter

Make Every Monday Cyber Monday with Social Media

November 30, 2009 By Liz Gallagher

We all love a bargain.

OK. I admit it. The first thing I did when I got to work this morning was to go online to see if there were any amazing Cyber Monday sales online. I really didn’t find anything that knocked my socks off, but it got me thinking about how businesses could create their own “Cyber Monday” phenomenon using social media.

Everyone likes to feel like they are getting a good deal. Why not give your customers what they want? A Cyber Monday special every Monday! Why save it for just the Monday after Thanksgiving?
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Filed Under: Social Media Tagged With: Facebook, inbound marketing, Social Media, twitter

Web Site SEO Part II: Inbound Link Strategy

November 23, 2009 By Liz Gallagher

Often when I meet with a new client to determine the specs for their website, the client will request a “links” page. This is fine – if you wish to link off your site to related information that may be of use to your customers. By all means – SHARE! However, it often comes out after further discussion that the client was under the impression that these links will help them in the search engines. Unfortunately, linking to other web sites helps their search engine rank, not yours.

The goal of your Inbound Link Building Strategy is to get other sites to link to your web site. This requires some on-going effort on your part to request links from external sources.
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Filed Under: Search Engine Optimization Tagged With: Google, link building, link strategy, Search Engine Optimization, search engine rank, SEO, Social Media

Get Found using Google, Social Media and Blogs

October 19, 2009 By Liz Gallagher

I just finished reading the new book by Brian Halligan and Dharmesh Shah entitled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Halligan and Shah are the founders of Hubspot. If you are a Hubspot client, this book will reinforce a lot of concepts used by the Hubspot Methodology. If you are not a Hubspot customer, here is your chance to learn the secrets behind Hubspot’s success.
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Filed Under: Social Media Tagged With: blog, Google, Hubspot, inbound marketing, Social Media

The Power of Social Media

October 17, 2009 By Liz Gallagher

If you haven’t already realized the power of social media to reach large audiences in a short amount of time, I have a great example to convince you.

Yesterday I was reading through some of my favorite blogs and came across a story on Mashable about eBay/PayPal & Miller Lite raising money for cancer research – a cause close to my heart after losing my dad to cancer last year. Of course I had to find out more, so I went to http://beatcancereverywhere.com and learned that a $0.01 donation would be made to cancer research for every mention of the #beatcancer hashtag in a blog post, Facebook update or Twitter tweet in a 24-hour period. In addition to raising money for cancer, they were trying to set a Guinness World Record for social media mentions.
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Filed Under: Social Media Tagged With: blog, Facebook, Social Media, twitter

What is an Internet Marketing Plan Anyway?

September 21, 2009 By Liz Gallagher

The Story:

You’ve just had a beautiful, professionally designed website built for your company and you’re so excited. You can’t wait for business to boom as people rush to your new website to buy your products or sign-up for your services.

The Reality:

Nothing happens. Business doesn’t boom and you’re not sure what went wrong.

Filed Under: Internet Marketing Tagged With: inbound marketing, Internet Marketing, outbound marketing, Social Media

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