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Twitter Starters

September 14, 2009 By Liz Gallagher

New to Twitter? Not sure exactly what to tweet? Try some of these Twitter starters for ideas. Where indicated, you should include a bit.ly shorten link with each tweet to keep under the 140 character limit.

Working with a new client on…
Just launched a new product/service… [link to more info on your website]
[Your Company Name] in the news.. [news link]
Get your FREE copy of [link to whitepaper, e-book or other offering]
Interesting Book on … [book title or link]
Great Blog article on … [blog link -- yours or someone else's]
Read More

Consumers say Good-Bye to Outbound Marketing

September 8, 2009 By Liz Gallagher

Below is a very funny video of a consumer saying “good-bye” to outbound marketing.

Outbound Marketing is a term used to describe traditional marketing – cold calling, junk mail, TV, radio & print ads that push products on consumers who are not necessarily interested.

Filed Under: Internet Marketing Tagged With: blog, inbound marketing, Internet Marketing, outbound marketing, Social Media

Facebook : Mixing Business with Pleasure

August 27, 2009 By Liz Gallagher

A few weeks ago I posted this question on LinkedIn for discussion, “Is Facebook for Business?” The business benefits from LinkedIn are obvious and I can see the merits of Twitter, but it’s more difficult to see how Facebook falls into the business picture. On Facebook, you can have both a personal page and a business page – and I like that separation. However, business colleagues keep finding my personal page. So I keep wondering, do I mix business with pleasure?

Filed Under: Social Media Tagged With: Facebook, Social Media

Getting to 100% – Completing Your LinkedIn Profile

August 18, 2009 By Liz Gallagher

Most people get started on LinkedIn when a friend or colleague sends an email requesting that you “join my professional network on LinkedIn.” You need to sign up first and a very basic profile is created. So you join their network and now what? A lot of people do nothing more. They have an empty profile with only one connection. What does that say about you and your business?

Filed Under: Social Media Tagged With: Google, Internet Marketing, keywords, LinkedIn, Search Engine Optimization, SEO, Social Media

Social Media is like Wine Tasting

August 5, 2009 By Liz Gallagher

I just returned from my annual vacation to the North Fork of Long Island. The North Fork (NOFO) is the perfect family vacation spot and somewhat of a hidden gem. There is something for everyone – from beaches and boating to golf and outlet shopping, even a great water park for the kids. But best of all, NOFO is also known as “wine country” – home to almost 50 vineyards. If you are a wine drinker, be it serious or casual, this is the place to be!

The vineyards all have wine tasting rooms. Some are quite beautiful, overlooking the immaculate rows of grape vines. When on vacation, wine tasting is one of my favorite pastimes! At a tasting you get to sample a variety of wines, usually starting with the lighter whites and graduating to the full-bodied reds. Wine tasting used to be free (back in the day) but due to abuse (vineyard-hopping) most wineries have started to charge a nominal fee. This is fine by me. If I like the wine I’ll buy a bottle or two, and if I don’t like it then I don’t feel obligated to buy.

So what’s the connection between wine tasting and social media?

Filed Under: Social Media Tagged With: Social Media

Twitter: Good or Bad for Business

July 17, 2009 By Liz Gallagher

Surveys on using Twitter for business always seem to have very mixed results – ranging from business owners who swear by it, to those who think it has some potential, to those who think it’s a complete waste of time.

I myself can understand all of those points of view. When I first heard of Twitter, I too thought it would serve no purpose in the business world. After going to several meetings where social media was the main topic, I decided to give Twitter a chance (although I still wasn’t convinced of its value.)

The more I learn about inbound marketing and building relationships through social media, I have come around to see more and more value to using Twitter for business. Read More

Filed Under: Social Media Tagged With: Social Media, twitter

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