Color is an important design component of your website. The colors you choose for your website and logo design can inspire different emotions from your audience and set the mood for your website. The same color can have different effects – both positive and negative – on different people, so knowing your target audience will help to choose the color scheme that’s right for your business.
Colors can be divided into warm, cool and neutral categories. You can create powerful effects by creating themes with colors from different categories, such as a cool blue with a warm orange or yellow.