A lot of companies come to me looking for a new web site with all of the bells & whistles. They want Flash, video, lot of pictures, oh and yeah some content. Sometimes it seems like the copy is almost an afterthought. Clients will often spend the extra money in their budget on a glitzy Flash banner but skip the copywriter. “I’ll write it myself” is a phrase I hear all of the time.
The problem is that most of us are not professional writers. We don’t know how to write good marketing copy that focuses on the needs of our target markets. Heck, some companies don’t even define who their target market is before they begin to write. Remember, the copy shouldn’t be about you and what you do. The copy should be about the customer and how your product or service meets their needs or solves their problems.
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Often clients want to save money by writing their own web site copy. Sometimes they just feel like no one else knows their business as good as they do, so who better to write the content for their web pages? This may or may not be true – in most cases a professional writer is the best person for the job, but I can’t always convince clients to use a writer especially if the budget is tight.