Your website copy needs to be focused on your potential client’s needs.  NOT on who you are and what you do.  This requires a subtle shift in your thought process as you write your web page content.  As you think about your client’s needs, try to answer the question, “What problem does our service solve or what need does our product fulfill?”

Your web site copy needs to be concise and to the point right from the home page.  People don’t have the time to scroll through pages of information about your company history and the lives of its founders.  This may be important to you (and could be put in the About Us section of your website) but you only have 3 seconds to grab the visitor to your home page – and they want to know “what’s in it for me?”  How you are going to help them?
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