Often clients want to save money by writing their own web site copy.  Sometimes they just feel like no one else knows their business as good as they do, so who better to write the content for their web pages?  This may or may not be true – in most cases a professional writer is the best person for the job, but I can’t always convince clients to use a writer especially if the budget is tight.

Writing for the web is different than writing for any other medium.  You need to be short and to the point – you only have about 3 to 4 seconds to capture the reader’s attention.  If you don’t, they’ll hit the back button and be gone.  Your copy needs to focus not only on what you do but also on their needs.  If not, you may lose them.

Below are some tips that I like to give to my clients who want to write their own text.Read More